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Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, Inc. (NYSE: RHP), and Gray Television, Inc. (NYSE:GTN) (collectively, “the Companies”) have announced a joint venture to create and distribute a premier linear multicast and OTT (over-the-top) channel dedicated to the country lifestyle. The Companies plan to transform the current landscape of country music media offerings aimed at the genre’s rapidly growing audience by providing a dedicated home for artist-driven country lifestyle programming. The new channel will deliver a premium entertainment service featuring content that highlights country music artists and the passions, hobbies and love of music they share with their fans. The 50/50 joint venture will link Opry Entertainment’s network of entertainment venues, programming archive, licensed content and original programming to Gray’s strong local television and digital presence. The new service will be based in Nashville and will be fueled by marketing and promotional resources from both Companies’ existing network of media assets. The Companies anticipate launching the linear multicast channel in early 2020 across television stations located throughout the country, including those owned by Gray.
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